Patty Goes Geeky

A techno odyssey

Got a book in you? Publish it! (And then market it.)

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My favorite author, Mike Henderson, just opted to publish his book, “The Obligatory Year,” on Smashwords. The publish-on-demand online service posted a professional ebook, thanks to the content produced by my husband, the design produced by our friend Deb Dahrling and the technical delivery of Smashwords. It’s yours for $9.99, and a bargain at that. I must say it’s an engrossing, well-crafted novel, even if I’m not the most disinterested of reviewers. For the money, you can access it in a variety of formats, including pdf if you really need to hold a paper book in your hands. However you read, you should buy it.

Our friend, Solveig Torvik, published her book, “The World’s Best Place: Norway and the Norwegians,” there, too.

The parallels between book publishing and newspapers are interesting. As the control of MSP and MSM shatters into fragments, the ease of distributing content is inversely correlated with the difficulty in getting audience attention. It used to be that finding a publisher to distribute your book was hard. Now your work is widely available just by tapping fingers on a keyboard. But another body part — readers’ eyeballs? Not so easy. The Smashwords site claims 14,000 books, and says up front that authors shouldn’t expect to sell much. Here’s what founder Mark Coker says: “Although thousands of readers march through our virtual doors every day, the the [sic] bulk of your sales will come as a direct result of your own marketing and promotion efforts. We provide you free tools to help you do this, but it’ll be your hard work that makes sales happen.”

It’s pretty much life, I guess. Something getting easier just creates a new way for something else to get harder.

Read “The Obligatory Year.” I think you’ll like it. And that’s my marketing and promotion effort.


Written by geekypatty

August 10, 2010 at 10:17 am

Posted in Misc Tech, Resources

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